Shade Wilson – Scalability Project

SVP at Ten Feet Tall and Founder of Scalability Project. With over 20 years of experience in the digital marketing ecosystem, I lead the agency's digital strategy, data, analytics, and insights practices at Ten Feet Tall, a creative agency that delivers measurable outcomes for brands looking to engage employees and inspire customers. I have a proven track record of building marketing strategies that integrate online and offline channels, such as programmatic advertising, OTT, search engine marketing, paid social, organic social, marketing automation, website development, UX, SEO, direct marketing, content marketing, and sales enablement for consumer marketing and B2B audiences. I have a deep understanding of how to use cross-channel data analysis for campaign optimization, leveraging multi-touch attribution and media mix models to identify optimal channel mix and ROI. I am also a certified digital marketing analytics professional by MIT Sloan School of Management, a contributor to forbes.com, a past president of the American Marketing Association, Richmond, and a presenter at several digital marketing conferences. I believe in building highly effective collaborative teams that can leverage data-driven marketing analytics and attribution to deliver measurable results by incorporating data across the consumer journey.